Welcome to Dataplicada, the driving force behind Feedbacker

Our Mission

We are a data science company founded in August 2020 by Felipe Valencia and Daniel Hernández. Our mission is to empower small and medium-sized enterprises (SMEs) to achieve their objectives and goals through applied data solutions and informed decision-making. Our mantra is "applied data for success" which drives our working process and sets our vision for what's ahead for business in this digital, data-driven era.

Our Partners

With the support of strategic partners SoulTribe Investments LLC and Aydea Consultores S.A.S, we embarked on this journey to address the common challenges faced by businesses, particularly the lack of proper management practices and poor decision-making that often hinder their success.

Feedbacker by Dataplicada

Our flagship product, Feedbacker, is a Customer Experience (CX) solution designed to help businesses enhance their experience management efforts. By leveraging advanced technologies such as Data Science, Machine Learning, Business Intelligence (BI), and Analytics, we provide data-driven insights that enable our clients to make informed decisions and drive progress.

What We Bring to the Table

What sets us apart is our focus on affordability and the processing of qualitative data in a private system. Feedbacker stands out as a Voice of the Customer (VOC) Business Intelligence & Analytics system that enables businesses to collect, monitor, respond to, and analyze customer feedback. We understand the importance of protecting our client's business reputations while allowing management to take immediate action based on valuable insights.

Our Values

Reliability, competency, candidness, and intrepidness are the core values that guide our operations and decision-making. We strive to be analytical and trustworthy, ensuring that our clients can rely on us for accurate data-driven solutions.

Our Team

Our dedicated team plays a crucial role in our success.

	Felipe Valencia, CEO of Dataplicada and Product Manager of Feedbacker, combines his expertise in Applied Business Management and Data Science to lead the company toward its vision.
	Daniel Hernández, CTO of Dataplicada and chief developer in the Feedbacker R&D team, brings his skills in Computer Science and Machine Learning to drive our technological advancements.
	Sebastian Santana, Chief Strategy Officer at SoulTribe Investments LLC, provides invaluable support in developing strategies at all levels with his deep knowledge of strategic planning and in understanding customer behavior with his training as a clinical psychologist.
	Mateo Santana, CEO of AYDEA Consultores and InNOVAtion, oversees our commercial and accounting endeavors with his training in Business Administration and Accounting, ensuring the smooth operation of our business.

Our Clients

Feedbacker serves customer-oriented businesses across various industries, including restaurants, hotels, healthcare and beauty service providers, and tourism companies. We are committed to helping our clients build strong customer relationships and deliver exceptional experiences.

Our Vision

Looking ahead, we envision Dataplicada as a global hub for data science solutions, and Feedbacker as the go-to tool for businesses implementing VOC strategies. Our goal is to support thousands of businesses worldwide to actively listen to their customers and take impactful actions based on their feedback.